“We want more girls and women to know the story of this epic tennis match that helped breakdown barriers both on and off the court; that’s why this partnership with BATTLE OF THE SEXES is so exciting for us,” comments Missy Park, founder of Title Nine. “Sports and fitness are the foundation for a fit life, and there are no two pieces of equipment more important than a good pair of running shoes and, of course, a great sports bra.”
- TITLE IX, EDUCATION AMENDMENT 1972: Title Nine believes that sports and athletics teach girls skills of leadership, endurance, perseverance, collaboration, and risk taking. Research suggests that girls who participate in sports are more likely to experience academic success, have higher levels of self-esteem, and are less likely to use drugs. Girls, teens and young women still reap the benefits of this important legislation that states “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.” (More information about the impact of Title IX at https://www.titlenine.com/
category/company-info/title- ix-stats-womens-sports-heroes. do)
- BATTLE OF THE SEXES 1973: Title Nine celebrates important milestone events like this tennis match, and barrier breaking women like Billie Jean King. Through her sport, she became the face of a movement that showed the world that women are as capable as men and as deserving of equal opportunity. Thanks to the BATTLE OF THE SEXES film, a new generation of women and girls will be inspired by this story to further champion the cause of women’s equality in sports and society. (Exclusive interview with King online at https://www.titlenine.com/
- THE JOCK STRAP BRA, Circa 1977: The introduction of the sports bra was a game changer for female athletes and every day women. Did you know, the genesis of the first sports bra was inspired two jock straps sewn together? We’ve come a long way since then. Today, with so many options, Title Nine has dedicated themselves to being THE sports bra experts. For nearly 30 years, Title Nine has wear-tested thousands of sports bras to find only the best ones for their customers. Title Nine is the only women’s athletic apparel company to use a unique barbell rating system, combined with personalized bra fitting and an unmatched return policy, to ensure that every woman has the right support for her sport. Their bra fitting experts (called bravangelists) are available for media and public education to demonstrate how to find the perfectly fitted sports bra. (More information about bravangelists at https://www.titlenine.com/
category/womens-sports-bras/ sports-bra-expert- bravangelists.do)
I love that my daughter has always been very active in sports and we have tried soccer, surfing, basketball and more recently, skateboarding. She enjoys basketball and skateboarding the most and I am so happy she finds joy in being active! Whether they are participating in team sports or more solo activities like surfing and skateboarding, anything that brings them enjoyment and keeps them active is a win in my book!
To celebrate, Title Nine is offering a lucky dandelion mom a gift card valued at $75 to try out one of their sports bras. If you need to have a consultation from one of their sizing experts that is also available. Good Luck Dandelions!