Boys Need Help, Too: Old Spice Launches EduTaining Puberty Videos
This month, Old Spice Guy and actor Isaiah Mustafa (“Shadowhunters”) helped debut the NEW Old Spice School of Swagger, an online, video-based puberty curriculum available now at www.schoolofswagger.com. Developed by the same brand that has been helping guys navigate the seas of manhood for nearly 80 years, the four-part edutainment video series covers awkward topics guys face as they enter puberty, from that funky new smell to hair growth and oily skin. I was invited to attend the Old Spice School of Swagger event in Los Angeles a few weeks back to help launch the new edutainment video series and was lucky enough to meet and interview the rather funny Old Spice Guy – Isaiah Mustafa!
“School is in session as actor and Old Spice Guy, Isaiah Mustafa, debuts the Old Spice School of Swagger, a new edutainment video series developed for boys entering puberty, tapping the brand’s 80 year history of helping guys navigate the seas of manhood. The www.schoolofswagger.com video series provides answers to boys’ (and their parents) awkward puberty questions, including the importance of a good grooming regimen that starts with Old Spice’s Wild Collection of products, including new Invisible Spray anti-perspirants.”
I grew up always getting my dad Old Spice for both Christmas and his birthday! It was always our go-to present because we knew he would use it. Sometimes we’d throw in soap on a rope as well. I absolutely love the smell of Old Spice and continue buying it for my husband. It is such a refreshing scent and they’ve come out with so many new scents including the Old Spice’s Wild Collection (as seen in the School of Swagger videos). My husband and daughter (yes, girls like the scents too!) love the new collection so much I placed it in the bathroom for both to enjoy!
Inspired by the wild kingdom’s personality traits, the Old Spice Wild Collection is available in anti-perspirants (NEW Invisible Sprays),deodorants, body washes, body sprays and shampoos, in the following scents:
About Isaiah Mustafa
Some of the interesting facts we learned included:
Jaime Stahl (Old Spice Sweat Scientist):
We had a chance to interview Jaime Stahl the Old Spice Research and Development who is a Chemical Engineer. She spoke about the amount of research that goes into the Old Spice products. One of her jobs is to help develop the technologies to meet men’s personal care needs. What most concerns them – scent, staying power, etc. Then she brings this information back to the R&D team and they set about creating products that will address their concerns. She used the example of the Old Spice product that guarantees 48 hour protection. It is important for the company to have their shampoos, body spray, body wash, deodorant, new Invisible Spray antiperspirants, etc., do exactly what it says it will do. She has helped develop a range of Old Spice products from the Hardest Working Collection, where the focus is performance to the Red Collection, where the focus is Old Spice’s amazing scents.
Moms and sons can find the Old Spice Wild Collection nationwide at drugstores, food stores and mass merchandisers.
Note: This post is sponsored by Old Spice but all opinions are our own. We have been huge fans of the Old Spice brand and will continue to be!
Good News! We’ve got a fun giveaway for the boys or man in your life! Enter to WIN this Old Spice Wild Collection that includes:
Shampoo and Conditioner
Anti-antiperspirant and deoderant